This pandemic has taken its toll on every one of us. Businesses have greatly been impacted all over the country, and Houston was hit hard.
Crom Rehabilitation’s owner and lead physical therapist Dr. Roy Rivera has kept his business afloat during these hard times. Roy thinks of his staff as a family, and was eager to help them through these difficult financial times.
Roy and his staff worked at reduced hours and with all social distancing protocols in place during the pandemic to keep their therapy services going strong so those in physical pain or with disabilities could avoid having too much interruption to their physical therapy appointments.
Dr. Roy Rivera, Jr., PT, PhD, DPT, MCHES, owner and lead physical therapist at Crom Rehabilitation shares his story of how Crom Rehabilitation came to be and a bit about himself and the philosophy he has always maintained.
After deciding that he wanted to create something of his own, in his own vision, from scratch, Roy decided to undertake the huge task of starting a small business, handling most of the work by himself. Juggling many jobs, and through his hard work and belief in his cause, Roy got Crom Rehabilitation to the top of the physical therapy field at a rapid speed.
Crom Rehabilitation, a LGBT+ friendly business, has been recognized time and again for it’s dedicated work to get individuals back on their feet and in their best physical condition, all while making connections to their patients so that they feel respected and involved in the physical therapy process.
Crom Rehabilitation is dedicated to making personal connections with every client, so that they can be a part of their recovery process. We create custom therapy regimes for every client that takes into consideration any limitation so that the client never feels uncomfortable.
We want all of our recovery programs to help achieve all therapeutic and physical goals for all of our clients so that they can return to their normal, healthy lifestyles.
After starting in 2014 as a small business, Crom Rehabilitation has become a well-known business not only in the Houston Community, but in the LGBT+ Community as well and is known for their successful programs as well as their commitment to personal connections with their clients.
Houston Business Journal has placed Crom Rehabilitation among the largest Houston-area LGBT+ Owned Businesses!
Beginning as a small business in 2014, Crom Rehabilitation has made a name for itself in not only the LGBT+ community, but the Houston community as a whole by providing inclusive, personalized therapy, and working closely with clients to create personal connections.
With the wide variety of therapy Crom Rehabilitation offers, we can meet the needs of anyone who may be suffering from a disability or injury to provide them relief from their pain and we can work with your schedule so you can start your road to recovery on your own time.
This year has been difficult for everyone all over the world, but it has taught us that we are strong, resilient and adaptable. The Houston community has been impacted greatly by the virus, but it isn’t stopping us at Crom Rehabilitation from being there for you, especially in this uncertain time!
Our mission has always been to focus on your physical goals above all else to get you back into the lifestyle you’re used to, and that has not wavered in the face of Covid-19. We are taking all necessary steps to ensure your safety so you can feel comfortable and safe within our offices.
We have enforced social distancing and are trained to use PPE equipment, as well rearranging our offices to adhere to proper social distancing guidelines. We take extra care in our offices so that we can all remain safe and healthy while making sure we meet your physical needs so you are no longer struggling with pain!
Dr. Roy Rivera, lead physical therapist and owner of Crom Rehabilitation tells us his secret for how he reached those top Google results for “Houston Physical Therapy”. Roy tells us how he garnered positive reviews on Yelp and Google to boost the visibility in order to help his business grow so much since the opening of Crom Rehabilitation in 2014.
From starting off as a small business with only a few employees, Roy worked hard at creating the Crom Rehabilitation we see today. Juggling many duties on his own all at once, Roy promoted his brand and garnered attention from the LGBT+ community in Houston and has been recognized for his excellence with multiple awards.
By maintaining a personal connection with their customers, Crom Rehabilitation has climbed its way to the top of the Google Rankings. Crom Rehabilitation is growing at a rapid rate, and even opening a new office in Pearland, because of their continued success and consistent customer satisfaction.
Outsmart magazine, one of the largest LGBT+ magazines in Houston, recognizes outstanding leaders in the LGBT+ Community every year. This year, OutSmart Magazine has named Dr. Roy Rivera, owner and lead physical therapist at Crom Rehabilitation, the Reader’s Choice Award’s “Best Male Physical Therapist” of 2019!
At Crom Rehabilitation, one of our main goals is serving the LGBT+ community and making them feel at ease during their physical therapy, because no one should have to be in pain and impact their quality of life.
Dr. Rivera has worked hard to make sure that everyone can feel welcome, safe and in good hands, and that has been recognized by the LGBT+ community of Houston! His philosophy regarding the wellbeing of his patients and to make sure they retain the highest quality of life possible is part of what makes Crom Rehabilitation such a success.
Outsmart magazine is one of the Houston area’s largest LGBT+ magazines. Every year, they assemble a list of the top leaders in the LGBT+ Houston Community, from TV personalities, politicians to dentists and gyms.
Dr. Roy Rivera, owner and lead physical therapist at Crom Rehabilitation has been named OutSmart Magazine’s 2020 Reader’s Choice Award’s “Best Male Physical Therapist” of 2020! Dr. Rivera has made his practice a comforting and inclusive place for LGBT+ individuals to feel cared for and to improve their quality of life.
The inclusive environment of Crom Rehabilitation is one that Roy has strived for since the opening of his facility in 2014, and continues in his work every day.
Shantay, You Stay covers the health issues that the LGBT+ community faces and how healthcare providers from all of the healthcare spectrum can help bridge the gap. Something as simple as acknowledging someone’s preferred pronouns can make a huge difference in the level of comfort and trust of your patients.
In Shantay, You Stay, Dr. Rivera gives tips and insight for all areas of the healthcare field, from reception to the completion of care, so that all patients can feel comfortable in every aspect of their physical therapy experience.
We are happy to announce that we are now open in Pearland! At our new Pearland location, you can expect the same dedication and care that you have come to expect from Crom Rehabilitation.
We work to provide the best physical therapy for whatever physical disability or pain you may be experiencing, and your recovery will always be our priority. We will create a rehabilitative program based on your needs so that you can get rid of that pain for good and have the highest quality of life possible.
We will work with your schedule so that you can recover quickly and on your own time.
Knowing if physical therapy is right for you seems like it should be an easy answer, especially if you have just had surgery as a result of an injury or have recently been in an accident resulting in strains and injury.
If your doctor has recommended physical therapy due to surgery or an injury or a physical therapist has evaluated you and finds that you’re a good candidate for physical therapy and are in need of help to improve your range of motion of endurance, then you should very much consider physical therapy.
Physical Therapy is the most beneficial method to reducing pain. You don’t have to get used to living with pain doing everyday activities or limit yourself because pain rules your life.
With pain management, you are improving your strength and flexibility that will allow you to increase your endurance and functional capacity to do physical activities with ease and comfort. Less pain at the very least. Physical therapy can give you your life back.
Our therapists at Crom Rehabilitation strive to help you work through your physical limitations and gain the control and strength you need to live a productive and pain free life.
With a careful evaluation, your physical therapist will come up with a comprehensive therapy that will eventually leave you with less pain and more strength and range of motion for the tasks that you might have taken for granted before your injury.
If you are experiencing chronic pain that has gotten worse over time, or simply won’t subside, you are a good candidate for physical therapy.
Living With Chronic Pain
Chronic Pain is exhausting and doesn’t just affect your physical self. You are under no obligation to live with chronic pain. Not only is it physically exhausting, it eventually becomes mentally exhausting as well.
Skipping out on family events because all of the physical effort results in pain is an experience many people do have who suffer from chronic pain. They constantly struggle with a limited physical ability to live their regular day to day lives and it can impact mental health as well.
With physical therapy you don’t have to commit to being down for the count for the rest of your life or as long as the injury takes to heal. You do not have to live your life in pain, especially when physical therapy is an available option to your ticket to feeling your best.
Physical Therapy Is a Commitment Worth Making
Physical therapists are trained to evaluate and treat limited physical function caused by injury, disability or disease, and then will go on to assist you in regaining your physical function and mobility while promoting physical activity and function.
It is a commitment by you to yourself and your body to get back to “normal”. While physical therapy is hard work, it is worth it. If you do not do the hard work now, it is all but guaranteed that your injury or pain will get worse as you get older.
You may not notice immediately the negative affect on your body that an injury has inflicted until sometimes it has caused more damage and now, you are looking at surgery. Physical therapy is not just a tool for after surgery or injury, it can also be used as a preventive measure.
If your doctor has told you you are looking at surgery, there is still a chance you can avoid it with strenuous physical therapy and education in the area of focus. Not only will you avoid going “under the knife”, but you can potentially improve your condition leaving you better than you were before your strain or injury. Who doesn’t want to avoid going in for surgery if it can be prevented?
Physical Therapy As A Preventative Measure
Yes, you can avoid surgery by committing to a physical therapy regimen.
More often than not, surgery is the last option when dealing with an injury or excessive wear and tear on your body. With physical therapy, after a proper and thorough examination by your doctor or therapist, you can strengthen the injured area and become flexible enough that you are able to get back to regular activity without having to have the extra issue of a surgery.
Not only can you avoid surgery, you are also giving yourself and your body natural healing and you’ll know what you can do in the future to avoid injury and surgery while strengthening your body, which is a huge benefit for your health in the future.
Physical therapy is right for you if you want to live as full and active a life as you possibly can. Watching from the sidelines can be entertaining, but it isn’t necessarily fulfilling. We want you to be able to keep up and participate as long as you possibly can.
The old saying, “Don’t Let Life Pass You By” becomes a rolling dialog in the heads of physical therapy patents and chronic pain patients. It tells you that you can’t join in on the fun.
Pain patients feel physically and mentally, daily. So don’t let life pass you by, make yourself important enough to fix so you can get back to doing what you love.
In order for healthcare clinics to best serve the community, the community must feel understood and respected.
Offering excellent healthcare without also meeting the unique needs of patients within the community not only falls short of what clinics can offer patients, but also deters patients from being proactive in seeking medical care that could improve their own health as well as the health of their families and loved ones.
When healthcare clinics use community driven healthcare to create an environment that demonstrates their investment in the surrounding community, great gains can be made in patient care, trust, and overall treatment satisfaction. This, in turn, strengthens the community as a whole.
It may seem that services are the backbone of any healthcare clinic. In reality, the community is the backbone. Clinics must strive to encourage preventative care and early intervention in order to improve quality of life for all groups and community members.
Recognizing community differences such as patient location, economics, ethnicity, LGBTQ+ status, and other minority group dynamics is critical to providing quality care. This requires careful attention to what individual communities need, both medically and psychologically, so that they are confident their needs can be met by engaged and understanding healthcare providers.
Historically, minority groups have often struggled to find accessible, empathetic healthcare. The impact of healthcare differences with regard to minority groups is evident.
According to the CDC, “Though health indicators such as life expectancy and infant mortality have improved for most Americans, some minorities experience a disproportionate burden of preventable disease, death, and disability compared with non-minorities.” These groups can include, but are not limited to, those who are seniors, less educated, low income, members of the LGBTQ+ community, and ethnic minorities1.
These struggles can lead to delays in preventative care as well as in necessary services, ultimately resulting in more immediate, expensive, and longer term medical interventions. Diminished satisfaction in the healthcare outcomes discourages trust in the system, leading to future delays.
When coupled with a sense of distance, discrimination, or a lack of understanding and acceptance by providers, community members may find it easier to simply wait until a catastrophe before seeking care rather than risk subjecting themselves to a cold or unsympathetic environment.
Racial and Ethnic Bias
In addition to the issues created by a lack of knowledge about a community, healthcare workers’ implicit biases also may impact how patients are treated.
These biases can lead to differences in how clinicians behave with members of different community populations, leading to a lack of equity in the quality of healthcare provided to patients. Patients can feel they are being stereotyped or judged as unworthy, foolish, or undeserving.
When this happens, patients may ask fewer questions or fail to obtain necessary follow-up care, leading to a less-desirable treatment experience and outcome. Community driven healthcare can help to prevent this occurrence.
Impact on the LGBTQ+ Community
The LGBTQ+ community is an example of a community that often feels discomfort when seeking healthcare.
Fear of discrimination brought on by law rollbacks such as those prohibiting covered healthcare from discrimination based on sexual orientation as well as personal experiences in which individuals felt judged or mistreated by healthcare workers has led to a feeling of marginalization by many members of the LGBTQ+ community.
Lack of understanding and utilization of appropriate language and terms relating to gender, sexuality, and the LGBTQ+ community create a sense of distance and lack of respect by healthcare professionals.
However, when clinics train workers to be sensitive to these topics and are transparent in their desire for outreach and inclusion, LGBTQ+ community members feel more welcome and are better able to ask for and embrace the care they need to continue or improve their well-being.
How Can Things Change?
So, what does community driven healthcare do to help change this? According to the CDC, “Working at the community level… helps to reduce health gaps caused by differences in race and ethnicity, location, social status, income, and other factors that can affect health.”3
This means that cultural differences within the community are recognized and addressed through training and implementation of practices that assure clients that they will be treated fairly, compassionately, and with an understanding of the unique qualities of their social/financial group and their individuality.
Inclusivity and a commitment to nonjudgement create a bond with patients and the community. When healthcare providers understand not only what health risks the community faces, but also what social issues result in delays in requesting and receiving necessary care, they are better equipped to address these concerns and offer the community assistance and solutions.
Steps then can be taken to remedy any obstacles for treatment or impediments to patient comfort that healthcare institutions may have unknowingly created or perpetuated.
Clinics that focus on the community are a stepping stone to ensuring the public’s health. As Dr. C. Everett Coop stated: “Health care is vital to all of us some of the time, but public health is vital to all of us all of the time.”
By caring for individuals as they are, not through a cookie-cutter approach, clinics are able to reach further into communities, help more, and establish a bond that will extend into the community at large and future generations.
Establishing mutual respect and concern is a step that leads to improvements in the lives of everyone. Clinics are imperative to the community. The culture of respect fostered by community driven healthcare has the power to be transformative to clinicians and patients alike.
1“Minority Health and Health Equity – CDC,” Centers for Disease Control and Prevention (Centers for Disease Control and Prevention, November 23, 2020), https://www.cdc.gov/minorityhealth/.
2Hall, William J., Mimi V. Chapman, Kent M. Lee, Yesenia M. Merino, Tainayah W. Thomas, B. Keith Payne, Eugenia Eng, Steven H. Day, and Tamera Coyne-Beasley. 2015. “Implicit Racial/Ethnic Bias Among Health Care Professionals and Its Influence on Health Care Outcomes: A Systematic Review.” American Journal of Public Health105 (12): e60–76. https://doi.org/10.2105/ajph.2015.302903.
In response to COVID-19 and to do our part to help stop the spread, we are now offering PHYSICAL THERAPY TELEHEALTH visits for new and existing patients. No special equipment is required. Our therapists can be accessed via cell phone, computer or tablet and the platform is 100% HIPAA compliant.